MARKETING SPECIALIST, GAME ENTERTAINMENT

VNGGames is Vietnam’s No.1 mobile game publisher by gross revenue. Our focus is on delivering the most engaging content and experience to our global community of gamers, fans and publishers.

• We partner with leading global game developers such as Tencent and Kingsoft, publish their hardcore online games for users across Southeast Asia and Greater China, and help to grow the popularity of the games in each market by leveraging our publishing and marketing capabilities, unapparelled local knowledge and technical know-how.
• We develop and publish proprietary mobile card and board games for casual gamers through our ZingPlay platform in various markets across Southeast Asia and Latin America, including India, Brazil, Argentina and Mexico.
  • Self-developed and published 60+ mobile card and board games
  • ZingPlay ranked No.1 in mobile card and board games genre among peer companies in LatAm in 2021

People and technology are at the core of VNG’s identity. We are committed to the growth and well-being of our employees and focused on creating a stimulating environment where employees feel inspired to be their best to unlock their full potential.
Join us to explore the best place in Vietnam for people to work, learn and grow.

• Work with the related systems to develop marketing plans to create awareness for various mobile games through multiple tactics such as user acquisition, influencer programs, events, and community activities that raise engagement rates.
• Define and develop go-to-market strategies by conducting competitive market analysis, trends, product branding, positioning, and campaign report.
• Responsible for marketing initiatives from getting the brief and developing the creative concept to the final deliverables.
• Overseeing the creation and maintenance of social media content.
• Tracking and monitoring the performance of digital marketing (Google Ads, Facebook, TikTok campaigns, and on-site SEO…)
• Allocate and manage the marketing budget as assigned.
• Build and develop a marketing team to support business growth.

• Bachelor’s Degree or higher, preferably in Marketing, Business Management, or a related Field.
• Minimum of 3 years of working experience in gaming, entertainment, media marketing, or brand management role.
• Overall understanding of the mobile marketing ecosystem, including user acquisition, free-to-play, product marketing, games as a service, social marketing, app store optimization, and community management.
• Experience both building marketing strategies and executing campaign tactics.
• Strong communication and presentation skills.
• Experience working with cross-functional teams and building solid relationships with key stakeholders.
• Practical time management skills and the ability to multitask.
• Being honest, credible, and prudent
• Ability to quickly adapt to change.
• Good computer skills such as Microsoft PowerPoint, Microsoft Excel, Microsoft Word, etc.
• An advantage is a deep passion for gaming and an understanding of gamer trends.

APPLY HERE: https://career.vng.com.vn/tim-kiem-viec-lam/chi-tiet/4781-game-entertainment-marketing-specialist-vi

Contact

CÔNG TY CỔ PHẦN VNG

Phone: 02839 623 888

Email: vngcorporation@vng.com.vn

Website: https://career.vng.com.vn/

Fanpage: https://www.facebook.com/VNGCorporation.Page

VNG Campus – Z06, Đường số 13, Khu Chế Xuất Tân Thuận, P. Tân Thuận Đông, Q.7, HCMC