DIGITAL ACQUISITION SPECIALIST

About the job Digital Acquisition Specialist
At Topica, our mission is to make education accessible to everyone and enable lifelong learning. We’re a multidisciplinary team that’s passionate about creating products that improve people’s lives. We believe our growth would come by building a core team that will focus exclusively on how to make world-class products.

As a Digital Acquisition Specialist, you will join the Acquisition Growth team to help Knowledge Seekers find the courses that suit their needs. Our Growth team elements are all about Data-informed, User-Centric and Experiments in order to drive a Sustainable Growth for Topica.

Join us in the mission of bringing education access to all.

Helping Topica grow its users and revenue, thus, achieving its Sustainable Growth
Helping Knowledge Seekers to discover the courses that help them to grow personally and professional
MÔ TẢ CÔNG VIỆC
What will you do?

– Plan, Set up and Optimise Acquisition Campaigns including (but not limiting to) SEO, Googles Ads, and Facebook Ads
– Measure and Report on performances of all acquisition campaigns, assess against goals
– Coordinate and support the creation of digital content in various forms (banners, blog, videos)
– Keep abreast with the latest trends and changes in digital marketing and online industry, especially education industry

YÊU CẦU ỨNG VIÊN
What do you need to bring?

– Hands-on experience on optimizing paid media channels including Google, Facebook. Knowing other retargeting channels like Criteo, RTB is a plus. Preferably with experience from ecommerce and handling substantial projects with large budgets (5K+ USD/month)
– Optimization instincts, product savvy, and an analytical mindset
– Hands-on experience with web analytics and A/B testing tools
– Basic English skills as we will have knowledge sharing sessions with teams in other countries.
– Creative, curious and critical thinking.
– Dedicated and energetic towards work. Self-motivated and independent with good project management skills.
– Love new ideas and experiments.

QUYỀN LỢI ĐƯỢC HƯỞNG
What will you gain?

– Flexible working hours
– Lunch and parking allowance
– Fast paced and multinational working environment
– Supportive and professional colleagues
– Awesome & open co-working space
– Internal Training (Technical & Functional); Opportunities for English Training
CÁCH THỨC ỨNG TUYỂN
https://www.careers-page.com/topica/job/98WW44/apply